Story: The Millennial Inspired Trend of Naming Buildings

From Lavanya Ramanathan at the Washington Post on April 19, 2019:

To understand how a limestone-and-glass building on 14th and R streets NW ended up with same name as your high school best friend, it helps to know the origin myth.

It’s a tale of Elizabeth Taylor. And also: a branding team.

An outspoken AIDS activist, Taylor visited this corner in the early 1990s to dedicate the opening of a Whitman-Walker clinic that had been named for her. The Hollywood legend’s black hair was piled into a formidable cloud and an enamel pin in the shape of a ribbon was affixed to her cardigan, as she mingled with those working to fight an epidemic ravaging Washington. It was as indelible a moment as the vice-ridden neighborhood had seen.

So when, 25 years later, a plan emerged to build 78 apartments on the very same, now-gentrified corner, the memory endured. A list of more than 50 possible names generated by branding firm Revolver New York was whittled down to a few. One was “Untitled,” so there’s that. The favorite was “The Liz.”

Photo courtesy of Will Newton at The Washington Post.

Photo courtesy of Will Newton at The Washington Post.

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Nico Hohman

Nico Hohman is the broker/owner of Hohman Homes, a residential real estate brokerage based in Tampa, Fla. Nico is also a contributing author to Realtor Magazine and Inman News, the innovative news source for the real estate industry. Nico has contributed his time and talents to better the standards of the real estate industry and the local community by leading and serving on committees at Greater Tampa Realtors, Emerge Tampa Bay, the University of Florida School of Construction Management Alumni Council, Toastmasters International, Nativity Catholic School, and Johns Hopkins All Children's Hospital Guild. Plus, every fall, Coach Hohman is the Head Golf Coach at Jesuit High School of Tampa.


Since he began practicing full time in the residential real estate in the fall of 2014, Nico has been involved in the transaction and management of over 100 properties with a total value of nearly $20,000,000.


With a degree in Construction Management from the University of Florida and past experience in the home building and remodeling industries, Nico focuses on helping homebuyers find and purchase new construction homes. He also helps home sellers looking to sell their properties that also require significant renovation.